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Do you have a long-term partner yet? |
by:
Chuck McCullough |
By now most people have realized that the Internet is not just about trying to make a quick buck.
Most scams and get-rich-quick schemes have quickly faded and couldn't produce results if their life depended on it.
So you are now left with coming up with strategies that will keep your business around for the long-term.
If you are planning on having affiliate revenue be part, or all of your income, you need to find programs that you can hope will be around for a long time.
It can be quite painful when a company you've promoted for many months decides to close their affiliate program, or they decrease commissions so far down that it isn't worth your efforts to promote anymore.
When this happens you are left with starting over trying to find someone else that you can hope to earn a decent income from.
When searching for an affiliate program that you hope to make your long-term partner, here are some things to look for:
High-quality products or services - You can quickly destroy your reputation online by promoting shady companies with poor products. ALWAYS try to associate with companies that have great products. Companies that have YOUR interests in mind - Unfortunately there are many companies out there that simply view their affiliate programs as a cheap advertising and branding vehicle. Seek companies that view their affiliates as partners. You can tell when you have found one by looking at how the program is structured and what they offer in the way of support for affiliates.
Programs paying commissions on multiple products - You will find that sometimes your visitors will purchase items that you had not recommended. Your income can build much faster when you get paid a commission for those sales as well as sales of products directly promoted by you.
Lifetime commission structure - It takes time, effort, and money to send visitors that actually become customers of the affiliate program. Lifetime commissions allow you to get rewarded for future purchases of your customers. This model is great and you should really consider promoting at least one program that offers it.
Some great programs that I highly recommend looking at, and ones that fit most, if not all, of the above qualities:
Marlon Sander's affiliate program: http://www.affmatch.com/marlon (High commission structure on many different products that sell EXTREMELY well.)
Ken Evoy's SiteSell affiliate program: http://www.affmatch.com/sitesell (One of the top affiliate programs offering great products that over-deliver on their promise of value.)
Yanik Silver's affiliate program: http://www.affmatch.com/instant (Great products that sell well and offer high commissions.)
You can also do quite well promoting programs that offer recurring revenue. This is where you promote services that require a monthly fee.
With this type of program you get paid a percentage of those monthly fees for as long as the customer remains with the company.
Some great companies with recurring commissions are:
Aweber Autoresponders: http://www.affmatch.com/aweber (Autoresponders have caught on like wildfire and are very easy to sell.)
Hosting.com: http://www.affmatch.com/hosting (Selling website hosting is one of the top ways to make money on the Internet, and most programs offer to pay you from each month's payments from customers you send them.)
Match.com Personals: http://www.affmatch.com/match (Personals ranks up there on the top as well, offering you a percentage of the fees paid by customers that want to meet others online.)
The most important thing to take from this article is that you must start looking for long-term partners and not waste any time trying to get rich over night.
About the author:
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Chuck McCullough is the author of a new ebook titled: "Affiliate Mistakes: Maximizing Your Profits From Affiliate Programs!" Get your free Email Course at:
www.affiliatemistakes.com chuck@affiliatematch.com
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